High-converting sleeping bag lacks traffic
Observation
Trekksovepose 1500 g converts at 4.8 percent of those who open the product page, versus 1.9 percent for the category, but receives only around 310 views per month. The homepage, which accounts for nearly 40 percent of all page traffic, does not show it.
Why it matters
When a product sells well to the few who find it, the problem is traffic, not sales ability. Today's 310 views generate around 15 sales per month, and a little exposure on the homepage can multiply views at the same conversion rate.
Recommendation
Move the sleeping bag to the first row in the category and include it among the best-selling products on the homepage. We measure how sales change for this product compared to the period before it was moved.
