Terms of Service

These terms of service (the "Terms") govern your use of Veiser (the "Service"), provided by Normenn AS (org. no. 835 583 422), Lienga 6, 1414 Trollåsen ("we", "us", "our"). By creating an account or using the Service, you accept these Terms.

1. Service description

Veiser is an AI-driven conversion optimisation platform for online stores. The Service provides tools for customer journey mapping, analysis of conversion data, AI-based improvement suggestions and A/B testing of changes on your website. Available features may vary between subscription tiers and over time.

2. Account and access

2.1 Registration

You must create an account to use the Service. You may register with email and password, or with Google sign-in. You are responsible for keeping your login credentials confidential.

2.2 Organisations and teams

The Service is organised around organisations. An account may belong to one organisation, and several team members may share access to the same organisation. The owner of the organisation is responsible for managing access.

2.3 Capacity to contract

By accepting these Terms, you confirm that you have the legal capacity to enter into this agreement, either on your own behalf or on behalf of an organisation. If you enter into the agreement on behalf of an organisation, you confirm that you have the necessary authority to do so.

3. User responsibilities

As a user of the Service, you are responsible for:

• That you have the right to give Veiser access to the accounts you connect or give us access to, and to the data shared
• That the data collection in your own online store (e.g. via Google Analytics) takes place in accordance with applicable data protection legislation, including that you have the necessary consents from your end users
• That you, if we receive individual-level visitor data from your analytics tool, inform visitors to your website that Veiser processes visitor data on your behalf
• That you, if you use A/B testing, have a consent solution on your online store that obtains the necessary consent from visitors before testing and measurement start, and that your visitors are informed about the tracking, for example in the online store's cookie overview
• That the website you submit for collection is a website you own or have the right to analyse
• Keeping your login credentials confidential and not sharing them with unauthorised parties
• Using the Service in accordance with applicable laws and regulations
• Not misusing the Service, including attempts to circumvent technical limitations

4. Subscription and pricing

4.1 Plans

The Service is offered in various subscription tiers with monthly or annual payment. Current prices and subscription tiers are provided at the time of ordering. All prices are listed in Norwegian kroner (NOK) excluding VAT unless otherwise stated.

4.2 Payment

Payment is made in advance at the beginning of each subscription period (monthly or annually). Payments are processed by our payment provider. In case of non-payment, access to the Service may be restricted or suspended.

4.3 Price changes

We reserve the right to change prices. Price changes take effect at the next renewal of the subscription. Price changes are notified in reasonable time.

5. Termination and refunds

5.1 Termination of subscription

You may terminate your subscription at any time. Upon termination, you retain access to the Service through the end of the current payment period. After the period expires, the account will be restricted.

5.2 Refunds

• Monthly subscriptions: No refund for partial periods
• Annual subscriptions: You may request a refund within 14 days of purchase if you have not actively used the Service. After 14 days, no refund is given.

5.3 Termination by us

We may suspend or terminate your access if you breach these Terms, including but not limited to misuse of the Service, non-payment, or unlawful activity. We will notify you before such action unless immediate action is necessary.

5.4 Data on termination

Upon termination, you may request an export or deletion of your data. Data that is not actively deleted is retained for a limited period to enable reactivation. See our privacy policy for details on retention periods.

6. AI analysis, recommendations, A/B testing and implementation

6.1 Advisory nature

The AI analyses and recommendations provided by the Service are advisory and based on automated data analysis, supplemented by human quality assurance where this is part of the service delivery. They do not constitute professional advice. You are yourself responsible for assessing which changes you want to make to your website, and for implementing them, unless you have ordered implementation from us under section 6.5.

6.2 No guarantee of results

We do not guarantee specific conversion increases or business outcomes. The effect of the recommendations depends on many factors outside our control, including implementation, market conditions and user behaviour. We are not liable for losses resulting from decisions made on the basis of the Service's analyses, recommendations or test results.

6.3 AI transparency

The Service uses AI models from external providers to analyse screenshots and data from your online store and from the services you connect. We do not use your data to train AI models.

6.4 A/B testing

Variants you create and publish through the Service's A/B testing are your own content and are shown to your visitors at your own risk. You are responsible for checking that a variant works as expected before you publish it and while the test is running, and you can stop a test at any time. How a variant is displayed and works depends on the online store's theme, code and third-party extensions, and we do not guarantee that variants are displayed or work flawlessly in all environments. If you insert your own code in a variant, you have full responsibility for the code working and for the consequences of it. We may stop an ongoing test if it causes technical problems or is used in breach of these Terms.

6.5 Implementation

We may offer to make changes to your online store on order. Each order has its own terms, which are approved for that order. For price, payment, deadline, cancellation and fixes, the terms of the order take precedence over these Terms. All users the organisation has given access to the Service may order and approve implementation on behalf of the organisation, and the organisation is bound by the order. Our responsibility is to make the change as the order describes. We do not guarantee what effect the change will have, see section 6.2. You are responsible for checking that the change works once it has been delivered. Apps and other third-party services we install for you as part of an order are third-party services under section 10.3, and you pay any costs for them. Section 10 also applies to implementation.

7. Intellectual property rights

7.1 Veiser's rights

The Service, including software, design, algorithms and documentation, is protected by copyright and other intellectual property rights. You are granted a limited, non-exclusive, non-transferable right to use the Service during the subscription period.

7.2 Your data

You retain all rights to your own data (website content, GA4 data, business information). By using the Service, you grant us a limited licence to process your data solely to deliver the Service.

7.3 AI-generated content

Analyses, recommendations and insights generated by the Service's AI belong to you for use in your business. We may use anonymised and aggregated data to improve the Service and in our own marketing. We endeavour to ensure that individual customers cannot be identified through such use. Data from Meta is not used for this, and data from Google services is not used in marketing.

8. Confidentiality

Both parties undertake to treat the other party's non-public information as confidential.

The confidentiality obligation does not apply to information that:

• Was known to the recipient before receipt from the other party
• Is received from a third party without an obligation of confidentiality
• Must be disclosed pursuant to law, regulation or judicial order

9. Disclaimer of warranties

The Service is provided "as is". We give no warranties beyond those expressly set out in these Terms.

10. Limitation of liability

10.1 Service availability

We strive for high availability but do not guarantee uninterrupted operation. The Service may be temporarily unavailable due to maintenance, updates or circumstances outside our control.

10.2 Limitation of liability

To the extent permitted by applicable law, Normenn AS's aggregate liability towards you is limited to the amount you have paid for the Service during the past 12 months. We are not liable for indirect losses, lost profits, lost data or consequential damages.

10.3 Third-party services

The Service may connect to third-party services that you choose to integrate, such as Google Analytics. We are not liable for these services' availability, functionality or data processing. Your use of such services is subject to their own terms.

11. Indemnification

You agree to indemnify and hold Normenn AS, its management, employees and partners harmless from any claim, loss, liability, damage or cost (including reasonable legal fees) arising from:

• Your use of the Service in breach of these Terms
• Your infringement of third-party rights
• Data you enter into the Service that you do not have the right to use or share

12. Privacy and data security

How we process personal data is described in our privacy policy.

Where you are the data controller and we act as data processor, our data processing agreement (DPA) applies.

13. Changes to the Terms

We may change these Terms. Material changes are notified in reasonable time. If you do not accept the changes, you may terminate the subscription.

14. Assignment

You may not assign your rights or obligations under these Terms to a third party without our prior written consent. We may assign our rights and obligations in connection with a merger, acquisition, or sale of all or part of the business.

15. Force majeure

Neither party is liable for failure to perform its obligations where this is due to circumstances beyond the party's reasonable control.

16. Invalidity and scope of the agreement

If a provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue to apply. The invalid provision shall be replaced by a valid provision that achieves the original purpose to the greatest extent possible.

These Terms, together with any data processing agreement and any orders under section 6.5, constitute the entire agreement between the parties and supersede all prior understandings regarding the same subject matter.

17. Governing law and disputes

These Terms are governed by Norwegian law. Any disputes that cannot be resolved amicably shall be settled by the Norwegian courts, with Oslo District Court (Oslo tingrett) as the legal venue.

18. Notices

Notices and messages under these Terms may be given via the Service or by email to the address you have registered. Notices are deemed received upon dispatch.

19. Language

These Terms have been drawn up in Norwegian. Any translations into other languages are provided solely for the parties' convenience. In the event of any conflict or interpretive doubt between the Norwegian version and a translation, the Norwegian version shall prevail.

20. Contact

Have questions about these Terms?

Normenn AS

Email: post@normenn.no

Address: Lienga 6, 1414 Trollåsen